Six Secrets to Successful Tourism Marketing, Websites, Ads, Trade Show Booths & More

If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are
going to learn the power and impact of the written word.



Today's tourism prospects are very busy. Decisions that influence
purchasing decisions can be made in seconds - based on how your
marketing materials are written. Your best prospects are choosing to
give you business or not based on how effective and compelling your
written word communicates your company or destination information. Is
your marketing material compelling and selling prospects effectively?


The Most profitable Words You Will Ever Write


Writing sales and marketing words (copy), that quickly enrolls and sells
the prospect on your tourism related business offer is challenging -- and
some of the most important words you will ever write. And, it is
something you or your team can learn. This is the doorway and path to
increased sales. Many designers and web masters overlook the core
function of your marketing material. It is to sell!



Sales and marketing copy is a very special way to communicate and not
usually the way you would speak or write. Here are some quick tips,
followed by a link to a hands-on tool, guaranteed to help you create
better marketing and advertising communication. Read on to better
promote and sell your tourism offerings.



1) Less is more


Keep copy brief, concise, descriptive. Bullets work well. Prospects are
very time challenged, so you need to communicate your benefit-oriented
information very quickly - usually 3 -6 seconds -- or they are gone.



2) All promotions must have a benefit and clarity to the prospect



Dominate the top 1/3 of any promotion material with benefit oriented
headlines, concise words, and short descriptive text, i.e. :

Free • Special • New • Sale • Guaranteed, Alaska Dog Sledding, etc.



3) Credibility Sells


Maximize your credibility - i.e., years in business, # of guests, safe
destination, endorsed by, #1 in... licensed, bonded, Voted best..., etc.


4) Use Testimonials Everywhere


Guest comments are written "word of mouth" endorsements.



5) Your Company Name And Logo Doesn't Sell


Utilize maximum/premium space to promote consumer benefits and
clarity in what you are selling, not your company name, logo and
telephone number. Put them at them bottom or side of your web site, ad
or trade show stand.



6) Secrets of Profitable Marketing & Advertising


To help increase your prospects and sales substantially, check out the
book Tourism Marketing Success. You'll discover more helpful tips,
see specific examples and learn about the Defining/Credibility
Statement © - a step by step secret you and/or your staff can use on your
web site, brochures, ads, trade show booth and more to better market
and sell your travel services and destinations.