Can you imagine if you could lower your marketing costs while increasing your sales?
Profitable hospitality and tourism professionals know that staff training to enhance customer service and staff attitude is one of the best returns on investments you can make. We are in a customer service/ hospitality industry and it shows up in your staff both on the job and in your remote travel marketing. If your staff is happy, excited and a team player, their ability to represent and effectively promote your destination or tours goes way up. A great place to use happy motivated staff to promote and increase sales is in travel trade shows.
Trade shows and public presentations are great opportunities for
knowledgeable field staff to enthusiastically communicate face to face
with prospective clients. Who else can share with prospective visitors
your great trips or destinations, better then field guides?
Tim's Tip: Role-play here with your staff is key. Also check out "Travel
Trade Show Success" audio course. Don't consider exhibiting without
listening to this. This can increase your success and revenues ten fold.
target="_new" href="http://www.AdventurebizSuccess.com/products.php">Travel Trade Show Marketing
------------------- Phone Sales Tip ----------------
Phone sales present another opportunity to engage your staff effectively.
Field staff know your product better then anyone, but not all staff is
suited for phone sales. Use judgement for this important "gateway"
position.
----------------- Next Steps to Success ------------------------
Your staff, regardless of whether they work in the field or not, are one of
your most important assets. Make the investment of time to select the
best candidates for the job, provide ongoing training and reviews, and
create incentive programs to compensate your staff for their guide work,
as well as for their ability to encourage returning clients and obtain new
referrals. Outstanding customer service, combined with unique trips,
great lodging and enthusiastic, motivated staff, will assure continued
and increasing business success for you and your business.
Tim's Tip: I hate to sound like a broken record, but train and role-play
regularly. Make calls to your staff and simulate a variety of prospective
calls: friendly, captious or unsure prospects. How about existing clients?
Can they be friendly or need assistance? Even occasionally angry? Be
prepared to handle all calls professionally with service, your #1
commitment.
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